Assignment-3 DM

                                                                 ASSIGNMENT-  3

NAME: ANKUR LAL

ENROLLMENT NO: 09617002023

DIVISON: B

SEMESTER: 4th

SHIFT: 1st (Morning)

PROGRAMME: BCA

Q1. Write short notes on any five of the following:- 

(a) PPC advertising 

PPC Advertising:

PPC (Pay-Per-Click) Advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is mainly used in search engine advertising like Google Ads. It helps businesses gain instant visibility and drive targeted traffic.

(b) POEM

POEM:

POEM stands for Paid Media, Owned Media, and Earned Media.

• Paid Media – Paid advertisements (Google Ads, Social Media Ads).
• Owned Media – Company-owned channels (website, blog, social media pages).
• Earned Media – Free publicity like customer reviews and shares.

(c) Affiliate Marketing 

Affiliate Marketing:

Affiliate marketing is a performance-based marketing strategy where companies pay commissions to external partners (affiliates) for generating sales or leads through their referral links.

(d) Crawler

Crawler:

A crawler (or spider) is a program used by search engines like Google to scan and index web pages for ranking in search results. It helps in collecting data from websites automatically.

 (e) Content Marketing

Content Marketing:

Content marketing focuses on creating, publishing, and distributing valuable content to attract and engage a specific audience. It builds brand awareness, trust, and customer loyalty.

 (f)Types of Blogs 

Types of Blogs:

• Personal Blogs
• Business Blogs
• Niche Blogs (focused on specific topics)
• News Blogs
• Professional Blogs

Q2. (a)What do you understand by Digital Marketing ? How is it different from conventional marketing ? Explain. 

Digital Marketing:

Digital marketing uses online channels like websites, social media, emails, and mobile apps to promote products or services.

Difference from Conventional Marketing:

 

        Digital Marketing                                                                 Conventional Marketing

Uses Internet and technology                                                      Uses traditional media (TV, Radio, Newspapers)

     Cost-effective                                                                                       High marketing cost

    Easily measurable performance                                                       Difficult to measure

Global Reach                                                                                       Limited Reach

Real-time interaction with customers                                               No real-time feedback

           

Q3. Email Marketing strategies are not effectively utilized by companies Discuss. 

E-mail Marketing Strategies Not Effectively Utilized

Reasons for Ineffective Email Marketing:

1. Lack of Personalization:

Companies send the same email to all customers without addressing their individual needs or preferences, reducing customer engagement.

2. Poor Content Quality:

Emails that are too promotional, lengthy, or poorly designed can lead to low response rates.

3. No Segmentation:

Sending emails to an unsegmented list of customers reduces the relevance of the message.

4. Ignoring Performance Metrics:

Many companies do not track important metrics like open rate, click-through rate, and conversion rate, so they cannot improve their campaigns.

5. Spam-like Emails:

Emails without clear value often end up in the spam folder or get ignored.

Effective Email Marketing Strategies:

• Personalize emails using customer names and preferences.
• Segment the email list based on demographics, interests, and past behavior.
• Write engaging subject lines and valuable content.
• Include clear Call-to-Action (CTA) buttons.
• Analyze campaign reports to improve future emails.

 Q4. Discuss the scope and advantages of digital media marketing . Explain the types of web presences. 

Scope of Digital Media Marketing:

• Increasing internet users globally.
• Shift of customers towards online shopping and services.
• Growth of digital payment systems.
• More businesses focusing on social media marketing and online branding.

Advantages of Digital Media Marketing:

• Cost-effective as compared to traditional marketing.
• Global reach with targeted marketing.
• Easy to track campaign performance using analytics tools.
• Real-time communication with customers.
• Helps in brand building and customer loyalty.

Types of Web Presence:

1. Official Website:

A company’s online platform where customers can get product or service details.

2. Social Media Profiles:

Presence on platforms like Facebook, Instagram, Twitter, LinkedIn to connect with customers.

3. Blogs:

Publishing informative articles for content marketing and SEO benefits.

4. Mobile Apps:

Companies create mobile applications to provide services directly on customer devices.

5. Online Marketplaces:

Presence on platforms like Amazon, Flipkart, etc., to sell products.

Q5.What is SE0? Explain the difference between on-page and off-page SEO.

SEO (Search Engine Optimization):

SEO refers to the techniques used to improve the visibility and ranking of a website in search engine results (Google, Bing, etc.) to gain organic traffic.

On-Page SEO:

Off-Page SEO:

It includes optimizing the content and structure within the website.

Key Techniques:

• Optimizing keywords in content.
• Writing effective meta titles and descriptions.
• Using header tags (H1, H2, H3).
• Optimizing images with alt text.
• Internal linking of web pages.
• Mobile-friendly and fast-loading website.
• It refers to improving a website’s ranking using external factors.

Key Techniques:

• Building quality backlinks from other websites.
• Social media promotion.
• Guest blogging.
• Influencer outreach.
• Online reviews and brand mentions.

 Q6.Elaborate the role of Social media in marketing Research.

Social media plays an important role in marketing research because it provides real-time data about customers, market trends, and competitor activities.

Role of Social Media in Marketing Research:

1. Customer Feedback:

Companies collect feedback and opinions directly from customers on social platforms.

2. Trend Analysis:

Monitoring trending topics and hashtags to understand customer interests.

3. Competitor Analysis:

Companies track competitors’ marketing campaigns, content, and customer engagement.

4. Audience Insights:

Social media analytics tools help analyze demographics, behavior, and preferences of customers.

5. Product Improvement:

Based on customer suggestions and complaints, companies can improve their products and services.

Q7. Write short notes on any three of the following:-

(a)-Commerce and Start-ups

E-Commerce and Start-ups:

E-commerce provides a platform for start-ups to sell products or services online with lower costs. It offers flexibility, a wide customer base, and ease of business operations. Online marketing strategies help start-ups grow faster without investing heavily in physical stores.

(b) Skill India

Skill India:

Skill India is a government initiative that focuses on developing the skills of India’s youth to increase their employability. It aims to provide training in various industries like IT, retail, hospitality, and healthcare. 

(c)Web Analytics 

Web Analytics:

Web analytics is the measurement, analysis, and reporting of website data to understand user behavior and improve website performance. Tools like Google Analytics help in tracking website visitors, their location, time spent, and conversion rates.

(d) M-Commerce Latest trends 

M-Commerce Latest Trends:

M-Commerce (Mobile Commerce) refers to buying and selling of goods and services through mobile devices like smartphones and tablets.

Latest Trends in M-Commerce:

1. Mobile Payment Apps:

Apps like Google Pay, PhonePe, and Paytm are making mobile transactions easy and secure.

 2. Voice Search Shopping:

People use voice assistants like Google Assistant and Alexa for shopping and product searches.

3. Mobile Wallet Integration:

Many e-commerce websites offer mobile wallet options for faster checkouts.

4. Augmented Reality (AR):

AR allows users to view products in real environments before purchasing (e.g., furniture, clothes).

5. Progressive Web Apps (PWA):

Websites designed like mobile apps to improve user experience and faster loading.

(e) SERP

SERP refers to the page displayed by a search engine (like Google) when a user searches for a keyword or query.

Features of SERP:

1. Organic Results:

Websites that rank naturally based on SEO efforts.

2. Paid Ads:

Sponsored results that appear at the top or bottom of the page.

3. Featured Snippets:

Direct answers shown at the top of the page (FAQ format).

4. Local Pack:

Shows local business listings based on the search query.

5. Rich Snippets:

Results with additional information like ratings, prices, images.

 (F)Conversion Funnel

Conversion Funnel is a marketing model that describes the customer journey from visiting a website to becoming a paying customer.

Stages of Conversion Funnel:

1. Awareness:

Attracting users to the website through marketing efforts (ads, SEO, social media).

2. Interest:

Engaging users by providing valuable content, product details, or offers.

3. Desire:

Building interest into desire through discounts, reviews, or personalized recommendations.

4. Action:

Encouraging users to take action like making a purchase, signing up, or filling a form.