GOOGLE ADS PLATFORM
GOOGLE ADS PLATFORM NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st ( Morning) PROGRAMME: BCA Introduction In today’s digital age, reaching your target audience online is essential for any business. Google Ads, one of the most powerful advertising platforms, allows businesses to appear at the top of search results, showcase products, and drive traffic to their websites. This blog explores what Google Ads is, how it works, and how businesses can use it effectively. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising platform developed by Google. It allows advertisers to display ads on Google’s search engine results page (SERP), YouTube, and other partner websites. There are different types of ads: Search Ads (text-based ads on search results) Display Ads (image or banner ads on websites) Video Ads (mainly on YouTube) Shopping Ads (product listings on Google) App Promotion Ads (to drive app installs) ...