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Showing posts from April, 2025

GOOGLE ADS PLATFORM

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  GOOGLE ADS PLATFORM NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st ( Morning) PROGRAMME: BCA Introduction In today’s digital age, reaching your target audience online is essential for any business. Google Ads, one of the most powerful advertising platforms, allows businesses to appear at the top of search results, showcase products, and drive traffic to their websites. This blog explores what Google Ads is, how it works, and how businesses can use it effectively. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising platform developed by Google. It allows advertisers to display ads on Google’s search engine results page (SERP), YouTube, and other partner websites. There are different types of ads: Search Ads (text-based ads on search results) Display Ads (image or banner ads on websites) Video Ads (mainly on YouTube) Shopping Ads (product listings on Google) App Promotion Ads (to drive app installs) ...

Getting Started with Analytics Configuration: A guide to Smart tracking

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  ANALYTICS CONFIGURATION NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SHIFT: 1st ( Morning) SEMESTER: 4th PROGRAMME: BCA Introduction: In the digital world, understanding user behavior is key to growth. Analytics tools help track, measure, and improve performance based on real-time data. But before you can get insights, proper analytics configuration is essential. This blog walks you through the steps and best practices to set it up right. 1. What is Analytics Configuration? Analytics configuration refers to the process of setting up a digital analytics tool (like Google Analytics, Adobe Analytics, or others) to track user interactions, events, goals, conversions, and more on your website or app. A well-configured analytics setup ensures: Accurate data collection Efficient tracking of KPIs Better decision-making from reports 2. Choosing the Right Analytics Tool Some popular options include: Google Analytics 4 (GA4) – free, widely used, supports cross-...

Infographics based on "Your Business idea of applying digital marketing".

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 INFOGRAPHICS NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st( Morning) PROGRAMME: BCA

Self- Introduction

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BLOG-1 SELF- INTRODUCTION NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st ( Morning) PROGRAMME: BCA Hello everyone, my name is Ankur . I'm originally belong to state Uttarakhand, and currently living in Delhi for my School and college education. I’m a second-year BCA student, pursuing my passion in the field of Information Technology. Also I completed my schooling in delhi, scoring 65% in 10th and 75% in 12th. I made a strong decision to move to Delhi to pursue better opportunities and grow in a competitive environment. My academic journey hasn’t been without challenges. I scored 72% in my first semester, or 76% in 2nd semester, and then 81% in 3rd semester but unfortunately, With determination and hard work, I made a strong comeback in the third semester with an impressive 81%, which was a proud moment for me. I am passionate about learning and continuously improving myself. Apart from academics, I enjoy playing cricket, and go to gym for maintainin...

Assignment-3 DM

                                                                                  ASSIGNMENT-  3 NAME: ANKUR LAL ENROLLMENT NO: 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st (Morning) PROGRAMME: BCA Q1. Write short notes on any five of the following:-  (a) PPC advertising  PPC Advertising: PPC (Pay-Per-Click) Advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is mainly used in search engine advertising like Google Ads. It helps businesses gain instant visibility and drive targeted traffic. (b) POEM POEM: POEM stands for Paid Media, Owned Media, and Earned Media. Paid Media – Paid advertisements (Google Ads, Social Media Ads). Owned Media – Company-owned channels (website, blog,...

Assignment-2 DM

                                                                                ASSIGNMENT-2 NAME: ANKUR LAL ENROLLMENT NO : 09617002023 DIVISON: B SEMESTER: 4th SHIFT: 1st(Morning) PROGRAMME: BCA  Q1. write a short note on: (a) Digital Marketing vs Traditional Marketing. Difference Between Digital Marketing and Traditional Marketing 1. Platform Used: Digital Marketing uses online platforms like websites, social media, emails, and search engines. Traditional Marketing uses offline methods like newspapers, TV, radio, banners, and magazines. 2. Cost: Digital Marketing is less expensive and suitable for small businesses. Traditional Marketing is more costly, especially for TV and newspaper ads. 3. Audience Targeting: Digital Marketing allows specifi...